Executive Coaching
Professional coaching to help you navigate difficult decisions, regain confidence and turn uncertainty into clear, purposeful action.
Executive & Leadership Coaching
Carrying significant responsibility, facing difficult decisions or uncertain about your next move?
Step back from the pressure, challenge your thinking and make clearer decisions with greater confidence, purpose and impact.
Well-being & Resilience Coaching
Successful on the outside, but feeling overwhelmed, stuck or out of balance?
Explore what’s driving it, regain a sense of control and make practical changes that help you perform well without sacrificing the things that matter.
Neurodiversity Coaching
Trying to succeed in a working world that doesn’t always work the way your brain does?
Understand your strengths, reduce overwhelm and develop practical approaches that help you work, lead, and perform at your best.
Dr Craig Avieson, MBA
Executive & Leadership Coach | ICF ACC
Why Coaching?
I started coaching others in 2007, long before becoming a professional coach. Throughout my career, I've been drawn to helping people think, develop and navigate uncertainty or change.
I've also experienced what it feels like to carry significant responsibility, make difficult decisions and reach points in your career or life where the next step isn't obvious.
I believe people often already have more of the answers than they realise. Sometimes what's missing is the opportunity to step back, think clearly and explore what really matters without judgement or someone telling you what to do.
My role as a coach is to create that space, combining careful listening with appropriate challenge to help people find greater clarity, build confidence and turn their thinking into purposeful action.
I'm an ICF Associate Certified Coach (ACC) and hold the ILM Level 7 qualification in Executive Coaching and Mentoring. Alongside my professional career, I've trained and volunteered with Samaritans and spent many years coaching, mentoring and developing others.
Whether through coaching or consultancy, my aim is much the same: to bring experience, thoughtful challenge and an independent perspective that helps people and organisations move forward.
Find clarity. Build confidence. Move forward.
Ready to find some clarity?
You don't need to have everything figured out before you start coaching.
You might be facing a difficult decision, questioning what comes next, struggling with confidence or simply feeling that something needs to change.
Coaching gives you the confidential space to step back, challenge your thinking and see things differently. So you can make clearer decisions and move forward with confidence.
Testimonials
“Craig provided coaching to me as I was progressing earlier in my career and he swiftly made me very comfortable in sharing my thoughts and feelings in a non-judgemental and safe space. I found this useful both in terms of clarity, but also in my confidence in taking next steps.”
Martin Stewart - Headteacher, Unsworth Academy
“I can wholeheartedly recommend Craig. It was incredibly valuable and refreshing to have someone guide me through a process. The experience was highly professional, clear boundaries and maintained a high degree of trust, which in turn, gave myself the confidence to explore into topics deeply. For anyone considering working with Craig, I would highly recommend doing so.”
Sam Palfrey - Commercial Director - Osiris
“I had coaching with Craig during a challenging phase at work and as a leader. He was professional, understanding and someone who allowed me to speak freely, whilst also getting me to re-think things from a renewed perspective. I would highly recommend him as a coach.
Alice - Deputy Headteacher
“I was lucky to have Craig coach me in 2025 and by providing a clear framework, he really helped me articulate my thoughts during the sessions and move forwards. Craig’s listening skills were greatly beneficial in guiding me though the coaching process.”
Pierre Vinsot - Corporate communications and branding